Some excellent points on behaviour change and how leaders just don’t get this right in this piece by The Conversation: https://theconversation.com/stay-positive-scott-morrison-when-you-berate-people-for-bad-behaviour-they-do-it-more-134793?. The command-and-control model is dominant and pervasive, as the current situation clearly shows. There are other ways of changing behaviour, and ones that are a much better fit for purpose.

First, emphasise positive behaviours. Thanking people for their good behaviour, which Berejiklian also did in her address, is a good start. This could also draw upon how well communities responded to the summer bushfire crisis. …

Second, alter the paternalistic tone to more inclusive language that makes people feel part of the change. Governments and other messengers should amplify messages that say “together, we are fighting a virus to save lives”. …

Finally, consider other messengers. For example, good proponents for non-hoarding behaviours may be older, well-respected Australians such as retired AFL player Ron Barassi or former Governor-General Quentin Bryce. The voices of respected figures like these may reach people that tune out anything politicians say.

https://theconversation.com/stay-positive-scott-morrison-when-you-berate-people-for-bad-behaviour-they-do-it-more-134793?

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