A beautifully written, important, and thought-provoking piece on memory and how it links to the broader context we live in. https://thecorrespondent.com/115/how-the-things-we-dont-remember-shape-us-just-as-much-as-those-we-do/1541221605-f2f4eecc
In the heat of the global warming and climate change debate more and more companies are adopting environmentally friendly policies. Consumers are following suit of course, yet tons of plastic and other potentially recyclable materials still go un-recycled every day. What's to be done to make people more likely to recycle?
Millions of people listen to music while driving to fight fatigue. How fast a music should you choose to keep your level but and at the same time remain focused?
Visual congruence makes you more positive towards a brand sponsoring your favourite sport team.