In the beginning, there is perception. Long before you paid attention to something or formed a memory, your brain used its extensions, the senses, to gather input, calculate the probability of certain outcomes, and ultimately – predict what’s your best course of action to keep you in a good shape.
The scent of spring this year is the scent of handsanitizer. What we expect of this incessant cleaning is, clearly, that it keeps us healthy. What I didn't expect before I researched the topic is that it also has important psychological effects. Here are three brilliant examples of how hand washing impacts our minds.
Self-esteem has a fundamental impact on the way people navigate the world. A lot of us buy products that present us in more positive light, but low self-esteem people are actually more driven by the desire the verify their negative self-views. As a result, they tend to gravitate towards inferior products. Read on to understand why.
How many calories do you think there are in a kiwi? It depends on how abundant you think kiwi is. Read on to learn more about the "food scarcity effect".
We try to compensate for the lack of control we experience in romantic crushes with seeking more variety in consumption. Choice "is considered a form of exerting control over and mastering one's environment", thus looking for and experiencing variety increases our sense of independence and agency.