In the beginning, there is perception. Long before you paid attention to something or formed a memory, your brain used its extensions, the senses, to gather input, calculate the probability of certain outcomes, and ultimately – predict what’s your best course of action to keep you in a good shape.
The "peekaboo ploy" is a widely spread marketing technique for generating consumer interest. Does it work and under which conditions? How much do you hide? Read on to find out the answers.
We perceive others are being more trustworthy when we see them at eye-level. In both of the other options (from below or above) trustworthiness is consistently lower; it doesn't matter whether we look at people from below or from above - we trust them less.
Visual congruence makes you more positive towards a brand sponsoring your favourite sport team. Read on to see why.