The "peekaboo ploy" is a widely spread marketing technique for generating consumer interest. Does it work and under which conditions? How much do you hide? Read on to find out the answers.
"Тhe quality of your life is a function of the quality of questions you ask yourself"
We are only as good as the questions we ask ourselves. See how the QBQ (Question Behind Question) framework can help you make better choices by asking better questions.
Self-esteem has a fundamental impact on the way people navigate the world. A lot of us buy products that present us in more positive light, but low self-esteem people are actually more driven by the desire the verify their negative self-views. As a result, they tend to gravitate towards inferior products. Read on to understand why.
Stop chasing success and just do the verb. What an excellent and powerful piece on how a shift from the outcome to the process can help you succeed: https://nextbigideaclub.com/success-comes-stop-chasing/23236/
In service failure recovery contexts, saying 'Thank you' works considerably better than 'We are sorry'. This happens because of a very human tendency. Read on to find more.
"In that moment, you are connected; you have placed a phone call directly into the past and heard an answering voice." https://www.newyorker.com/books/page-turner/the-true-meaning-of-nostalgia